
Going long refers to betting that the price of an asset will rise.
To go long means buying or establishing a long position in an asset that you believe will appreciate, and then selling it later at a higher price to capture the profit. In crypto, going long can involve simple spot purchases, or using leverage or perpetual contracts to amplify gains—though this also increases risk.
With spot longs, you cannot be forcibly liquidated, and your main risk is an unrealized loss if prices fall. For contract longs, you trade using margin; if the price drops to the liquidation threshold, the system will automatically close your position and realize the loss.
Going long is the most common strategy in the crypto market.
Crypto assets are highly volatile and often experience significant uptrends. Understanding the tools and risks involved in going long can help you participate more effectively during bullish cycles while avoiding forced liquidation due to excessive leverage.
Even if you are a long-term holder, you’ll encounter decisions like “spot buying,” “dollar-cost averaging,” or “buying the dip”—all forms of going long. Knowing the costs and risks of different long strategies can help you manage your capital more safely and efficiently.
At its core, going long means using capital to gain from upward price movements, though spot and derivatives settle differently.
Spot longs are straightforward: use USDT to buy BTC, then sell when the price rises. Net profit equals the selling price minus buying price and fees; there’s no liquidation risk, but capital is fully tied up.
For contract longs, three key factors matter: margin, leverage, and liquidation price. You commit a portion of funds as margin, allowing you to open a position several times larger than your deposit. Losses are calculated on this amplified notional value; if your margin becomes insufficient due to adverse price moves, your position is liquidated.
Funding rates are unique to perpetual contracts—they’re settled periodically and act as either a cost or a rebate. When the market is net long, funding rates are typically positive, meaning longs pay shorts; when net short, the opposite applies. Think of it as a “borrow cost or subsidy.”
Example: If BTC rises from $60,000 to $66,000—a 10% gain:
The basic steps for opening a long position on Gate with perpetual contracts are:
Step 1: Select a USDT-margined perpetual contract and set leverage within your risk tolerance, such as 3-5x.
Step 2: Choose “isolated margin” mode to limit risk to a single position; enter your intended buy price and amount.
Step 3: Set stop-loss and take-profit orders at entry—e.g., auto-sell if price drops below a key level or take profits at your target.
Step 4: After opening the position, monitor funding rates and liquidation price to ensure you are not too close to being liquidated.
There are several ways to go long in crypto, each with different costs and risk profiles.
On Gate’s spot market, the most direct approach is to buy coins you are bullish on—perhaps using dollar-cost averaging to spread out entry timing (e.g., weekly BTC purchases).
In Gate’s margin trading area, you can borrow funds to increase your position size—for example, borrowing USDT to buy ETH is essentially a leveraged long. Keep an eye on interest rates and liquidation risks.
With Gate’s futures products, going long with USDT- or coin-margined perpetuals is common. You can manage downside with 3-5x leverage alongside stop-loss and trailing take-profit strategies.
Gate’s leveraged token section offers products like BTC3L (3x long BTC), which use internal rebalancing mechanisms aiming for approximately 3x returns of the underlying asset—no manual leverage or margin top-ups required. However, in sideways markets these products may suffer from “decay effects.”
Quantitative and strategy tools include grid bots with a bullish bias (buying low, selling high within a range) or hedging volatility by holding spot longs with partial short contracts to reduce drawdowns.
Risk management is more important than direction—especially when using leverage.
Step 1: Control leverage and position size. Most beginners keep leverage at 3-5x max and avoid allocating more than 10%-20% of total capital to any single trade.
Step 2: Use isolated margin and hard stop-losses. Isolated margin contains risk per trade; clear stop-losses prevent immediate liquidation.
Step 3: Maintain margin buffers. Ensure sufficient distance between current price and liquidation price; add margin or reduce position size during high volatility.
Step 4: Monitor funding rates and borrowing costs. Prolonged positive funding rates increase holding costs for longs—consider switching to spot or leveraged tokens when appropriate.
Step 5: Scale entries and exits. Use staggered buys/sells to reduce timing errors; lower leverage before major data releases.
Step 6: Watch liquidity and slippage. Trade during high-liquidity periods and choose deep pairs to avoid excessive slippage from large market orders.
Over the past year, three metrics stand out: price & volume, leverage activity, liquidation & funding rates.
Price & volume: In March 2024, Bitcoin approached its historical high near $73,000, sparking bullish sentiment across major coins. When markets hit local highs (“this year” or “last six months”), pullbacks can be sharp—making stop-losses and position control critical when going long.
Leverage activity: Throughout 2024, reports show derivatives have consistently accounted for over 70% of total crypto trading volume, indicating that most longs (and shorts) are placed via futures contracts. Monitoring exchange long/short ratios and open interest helps identify overcrowded long positions.
Liquidations & funding rates: In 2024, multiple days saw network-wide liquidations exceed $1 billion—high leverage positions are vulnerable during big swings. Funding rates for major coin perpetuals are often positive in bullish markets (about 0.01%-0.05% per 8 hours), so factor these into long-term holding costs.
For hands-on monitoring on Gate:
Step 1: Check the funding rate history and long/short ratio for your target contract—identify if longs are crowded.
Step 2: Compare liquidation prices between USDT- and coin-margined contracts to choose safer holding structures.
Step 3: Set price alerts so you can reduce leverage or trim positions in response to macro events or major on-chain fund flows.
Both are directional trades, but they differ in profit drivers and cost structure.
Longs profit from price appreciation and generally do better in bull markets but may pay positive funding rates or interest on borrowed funds. Shorts profit from falling prices (bear markets), often receive negative funding rate rebates but risk “short squeezes” if prices rise rapidly.
You can only go long with spot trading—there is no spot shorting. To go short, you typically need contracts or borrowed coins sold into the market. In terms of risk: maximum potential loss for longs is usually limited to your invested capital; shorts face theoretically unlimited losses if prices skyrocket without proper risk controls.
Going long means buying and holding in anticipation of a price increase; going short means selling in anticipation of a price drop. In short: longs make money when prices rise, shorts profit when prices fall. They’re opposite trading strategies. Beginners typically start with longs since they’re more intuitive and straightforward.
Not necessarily. Platforms like Gate allow you to set stop-loss and take-profit orders so trades execute automatically at your chosen prices. However, for highly volatile assets, occasional monitoring can help you better manage risks and seize opportunities.
First, stay calm—price swings are common in crypto. You have several options: hold through volatility (if fundamentals remain intact), set a stop-loss within your acceptable risk level, or average down by buying more at lower prices. The key is having a plan before entering any trade rather than reacting passively after losses occur.
Yes—the difference is significant. Without leverage, your maximum loss is limited to your principal investment; with leverage (say 5x), both gains and losses are amplified fivefold—a mere 20% drop could wipe out your position via liquidation. Leverage is a double-edged sword; new traders should start with spot longs to gain experience first.
Common signals include technical breakouts above key resistance levels, positive fundamental news (ecosystem growth, new use cases), improving market sentiment, and rising volume. No signal is foolproof; use multiple indicators for confirmation and always size positions conservatively in uncertain markets.


