🧵 Vietnam Game Connect 2025 Insights:

Policy Shift: In the second quarter of 2025, Vietnam will transition from banning cryptocurrencies to full legalization, marking a significant breakthrough in the regulatory environment. The government is enhancing oversight of crypto transactions by holding blockchain seminars and formulating anti-money laundering (AML) regulations, such as the "Anti-Money Laundering Law" that took effect in March 2023, aiming to escape the FATF "grey list."

Vietnam's Web3 market is booming: driven by a young population, IT talent, and low costs, blockchain gaming (GameFi) is leading the way.
Vietnam has a population of nearly 100 million, with over 50% being young people under the age of 35. The acceptance of technology is high, and there is a large ecosystem of IT developers (approximately 400,000 software engineers and 1 million IT professionals), providing a solid talent foundation for the development of Web3.

Just returned from Game Connect in Vietnam, similar to ChinaJoy but on a smaller scale. Pangle (TikTok Ad Network) organized the event, and domestic companies Lexin Shengwen, Amber Weather, and Guru exchanged ideas with Vietnamese developers. The vitality of the Vietnamese gaming circle was surprising🔥

Over 200 gaming companies in Vietnam entered the market in 2014 due to the explosive success of Flappy Bird. The atmosphere in Hanoi is very open, and there is frequent communication between companies. iKame/Zego is the "rotating big brother," making $500,000 a day from 3D screw twisting.

Rocket's Mini Games launched less than a year ago, with over 100 million installations, achieving aggressive monetization through the Mintegral channel.

XGame focuses on Mintegral, running Playable materials, optimizing D0+D7 ROAS, with a first retention of 50% and a 30-day retention of 17%, while in-app purchases account for 20%. BraveStar is transitioning from hyper-casual and recently optimized D7 ROAS.

OneTap has successfully transformed into IAP, Good Sort charges 4 dollars per user. Survival 456 combines Among Us + Squid Game, King Rescue directly "borrows" materials from Royal Match.

Advertising monetization is aggressive, and having multiple accounts reduces the fear of being banned. Mintegral and Applovin are the main channels. The Vietnamese company started with hyper-casual games, with limited involvement in the Puzzle category (card games, Sudoku), but their mixed genre games (3D screw twisting, Goods Sort) show impressive IAP performance.

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