The European Union is putting a major tech giant's ad tech compliance proposals under the microscope. This regulatory scrutiny comes as authorities examine whether the proposed solutions actually address antitrust concerns or just create workarounds.

What's interesting here? Traditional centralized platforms face increasing pressure to justify their market dominance. Meanwhile, decentralized alternatives in Web3 continue gaining traction as users seek systems without single points of control.

The timing couldn't be more relevant. As legacy tech wrestles with regulators over data monopolies and ad targeting practices, blockchain-based solutions offer fundamentally different models—transparent, user-controlled, and resistant to centralized manipulation.

Will stricter oversight of traditional giants accelerate the shift toward decentralized ecosystems? The regulatory chess game continues, but the underlying tension between centralized control and distributed systems becomes harder to ignore.