When LandSpace's Zhuque-3 rocket exploded mid-flight, the headlines screamed disaster—even though the expendable upper stage technically made it to orbit. Here's the thing: if this exact scenario happened at SpaceX, Elon would've been tweeting about "rapid unscheduled disassembly" as a learning milestone. Same outcome, completely different spin. The gap isn't just technological—it's about how we frame iteration versus perfection. One company celebrates controlled chaos as progress; the other gets buried under "failure" narratives for achieving partial mission success. Makes you wonder how much innovation gets killed by optics alone.
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
16 Likes
Reward
16
8
Repost
Share
Comment
0/400
MintMaster
· 15h ago
This is the difference in narrative power; no wonder rockets in China are always being criticized.
View OriginalReply0
PanicSeller
· 12-06 17:05
Seriously, control over the narrative is indeed a form of productivity. Musk is really skilled at that kind of rhetoric.
View OriginalReply0
GateUser-74b10196
· 12-06 01:10
ngl this is exactly the difference between communication studies and engineering... Elon's rhetoric is really impressive. He manages to present the same thing as a victory of iteration, and people buy into it. On the other hand, here, even releasing news has to be done cautiously, and headlines are quick to label things as "failures" in big letters. It really stifles the morale for innovation.
View OriginalReply0
rugpull_survivor
· 12-06 01:07
Haha, that's really something. Marketing truly is productivity...
View OriginalReply0
OfflineNewbie
· 12-06 00:57
The media rhetoric is really different—how the same thing can vary so much between different companies.
View OriginalReply0
LiquidationTherapist
· 12-06 00:56
Simply put, communication skills are just as valuable as technical skills, and can even play a bigger role in securing funding and shaping public opinion.
View OriginalReply0
OnchainFortuneTeller
· 12-06 00:55
To be honest, the power of public opinion is even more terrifying than technical failure. In the case of Lankong, it was really the rhetoric that pinned them to the ground and rubbed them in.
View OriginalReply0
NotFinancialAdvice
· 12-06 00:41
Bro, you're right. Media narratives can really kill without leaving a trace.
When LandSpace's Zhuque-3 rocket exploded mid-flight, the headlines screamed disaster—even though the expendable upper stage technically made it to orbit. Here's the thing: if this exact scenario happened at SpaceX, Elon would've been tweeting about "rapid unscheduled disassembly" as a learning milestone. Same outcome, completely different spin. The gap isn't just technological—it's about how we frame iteration versus perfection. One company celebrates controlled chaos as progress; the other gets buried under "failure" narratives for achieving partial mission success. Makes you wonder how much innovation gets killed by optics alone.