Bitcoin-based $DOG stands out for its organic community strength on social platforms—zero marketing spend required. Compare that to $PENGU and $MOG, where the story's different: $PENGU draws backing from VCs alongside team allocations, while $MOG's appeal hinges on team and insider stakes. The contrast is telling. Projects built on genuine grassroots momentum versus those anchored by institutional or insider interests follow completely different trajectories. There's potential for an actual $DOG ETF offering to capture this community-first narrative, which remains relatively underrepresented in structured products.