An IP that doesn't compete beyond Web3 walls is essentially sidelining itself. That's just reality.

I used to think pure crypto maximalism would force change—figured ownership mechanics alone would push platforms like Steam and Epic Games to embrace blockchain adoption at scale. Seemed inevitable back then.

But it didn't shake out that way. The traditional giants moved slower than expected, and frankly, they had less incentive. So the playbook has to shift. Web3 projects can't just sit in their own ecosystem waiting for adoption to happen—they need to outexecute, outbuild, and deliver better experiences that make the alternative impossible to ignore.

That's where the real competition happens now.