Methodical, MicroStrategy prepares for a new round of Bitcoin accumulation in 2026

AirdropHuntress · 2026-01-15T13:48:00+00:00

MicroStrategy Executive Chairman Michael Saylor recently shared that the company holds 672,497 Bitcoins, with a market value of approximately $61.31 billion, and plans to initiate a new round of purchases in 2026, demonstrating long-term confidence in Bitcoin. This reflects the firm commitment of institutional investors to the Bitcoin market, which will continue to provide stable demand and support ecosystem development.

AirdropHuntress

2026-01-15 13:48:00

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Record High in Holdings, Clear Signal from Institutional Investors

MicroStrategy Chairman Michael Saylor recently posted a snapshot of the company’s Bitcoin holdings on social media. Through the simple question “Orange or Green?”, he sent a clear message to the market—that this Bitcoin giant is closely monitoring the gap between the current asset price and the average cost. This move not only demonstrates the company’s control over its large holdings but also hints that in the new year, MicroStrategy plans to steadily advance a new round of Bitcoin purchases.

Holding Data Refreshes Understanding

According to the latest data shared by Saylor, MicroStrategy currently holds 672,497 BTC, with a market value of approximately $61.31 billion (based on Sunday’s data). This achievement has been accumulated through 91 independent purchase actions, fully reflecting the company’s long-term and persistent investment strategy.

Behind this sizable holding, it reflects MicroStrategy’s firm commitment as an institutional investor to Bitcoin assets. Recently, the Bitcoin market has shown signs of continued recovery. According to the latest market data, Bitcoin’s current price is $96.72K, and confidence in this asset across the ecosystem is gradually restoring.

New Plans Brewing for 2026

If MicroStrategy initiates a new round of purchases as scheduled in early 2026, it will send an important signal to global institutional investors—that despite Bitcoin facing correction pressures in the past Q4, the company remains committed to an active accumulation pace. This steady investment rhythm not only avoids market shocks from one-time large positions but also demonstrates institutional-level confidence in long-term value.

Regardless of the scale of this purchase, such large transactions have limited immediate impact on Bitcoin’s short-term price. However, from a macro perspective, the continued increased investment by large institutional players like MicroStrategy undoubtedly injects a stable demand foundation into the market, which is of significant importance for the long-term development of the Bitcoin ecosystem.

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