Alexa.com: Amazon's new web platform to manage your home and shopping from the browser

Amazon announced on Monday its Alexa.com platform, a revolutionary interface that brings the intelligent assistant Alexa+ directly to your browser with a completely new chat experience. This move marks an important turning point in how users can interact with their devices and services from any internet-connected device.

Beyond Speakers: Alexa Comes to the Web

Over the past nine months, Alexa+ has experienced exponential growth since its early access version launched in the United States. “We have integrated with tens of thousands of services and devices, reaching tens of millions of customers,” Amazon said in an official statement. The data speaks for itself: conversations have doubled, purchases have tripled, and recipe requests have increased fivefold.

The new web interface significantly expands Alexa’s capabilities, allowing users to access features that were previously limited to specific devices. Now you can interact with your AI assistant from your browser window, maintaining continuity across Echo devices, the mobile app, and the web platform.

Full Control of Your Home and Shopping in One Place

Alexa.com positions itself as a comprehensive control center for your household needs. From the platform, you can:

• Manage your orders: Review, update, and complete your purchases on Amazon, Amazon Fresh, and Whole Foods with simple natural language commands
• Control connected devices: Access Ring cameras, smart lights, thermostats, and other connected equipment directly from your browser
• Generate visual content: Create images from text descriptions with built-in image generation capabilities
• Organize your life: Set reminders, home notifications, reservations, and access your personal files

One of the most practical features is the ability to better organize your Amazon shipments, allowing you to track and coordinate deliveries without switching between multiple platforms.

Privacy and Security as Priorities

Amazon emphasizes that this web expansion does not compromise its commitment to user privacy. “We design Alexa+ the same way we approach any product: creating something our customers love while protecting their privacy and security,” explained an Amazon spokesperson.

Users have full control over their data:

• They can review all interactions, including shared files and voice recordings
• The Alexa privacy dashboard allows for granular privacy settings
• Data is processed with a model-agnostic approach, not relying on a single provider

Flexible Accessibility: Text or Voice

The platform supports both text input and voice commands, providing flexibility according to your preferences. Context is maintained synchronized across all your devices, meaning you can start a conversation on your Echo and continue it in your browser without losing information.

Availability and Next Steps

Currently, access to Alexa.com remains exclusive to users in the Alexa+ Early Access program. Amazon has not yet announced a specific date for a broader public launch, suggesting that the company is carefully evaluating performance and gathering user feedback before a general rollout.

This launch reflects Amazon’s broader strategy to turn Alexa into a truly omnichannel assistant, present on any interaction surface users prefer to use.