A recent cyclical incentive activity launched by a leading wallet platform is definitely worth discussing.

The project team's attitude towards compensating users reflects, to some extent, their level of emphasis on the ecosystem. Randomly issuing coupons to pass the time would surely invite ridicule. But if, within the framework of the established airdrop rules, they directly increase the bonus for points rewards, it shows genuine sincerity.

The perpetual contract trading incentives launched for a limited time this Thursday and next Thursday are very attractive—48-hour and 36-hour 4× point bonuses are indeed tempting for active traders. This approach not only stimulates on-chain trading activity but also makes participants feel tangible benefits, which is far more effective than empty verbal promises.

Interestingly, the logic behind this incentive scheme seems to borrow from consumer scenarios. Targeted time windows, multiplier bonuses, creating a sense of urgency—these tactics to retain users are equally applicable in the Web3 ecosystem.