The true face of the TRON ecosystem: How Justin Sun uses "unconventional tactics" to shape the crypto landscape

The TRON Strategy You Might Not Know

If you’re paying attention to the crypto market, you’ve probably heard of TRON. This public chain didn’t become famous through technical whitepapers but by making a series of bold ecosystem investments and market strategies. The mastermind behind it—Justin Sun—has recently taken a series of actions that have caught the industry’s attention.

From an obscure project to a heavyweight with a circulating market cap of $29.1 billion, what’s the logic behind TRON’s rise? The answer lies in his continuous investment in the ecosystem.

Donations as Investment: Justin Sun’s “Win-Win” Approach

Justin Sun’s name frequently appears in crypto news, not because he’s doing charity, but because he’s cleverly combining charity and investment.

The most notable example is his involvement with meme coins. Reports indicate that Sun participated in TRUMP-related projects with an investment of $100 million, making him one of the largest crypto donors backing a U.S. political figure—on par with Silicon Valley giants like Elon Musk.

But this isn’t just political positioning. Every investment Sun makes is done through token purchases, which serve both as a political statement of “donation” and as a way to maintain liquidity and potential for appreciation. This approach has prompted other crypto leaders to reflect: why can’t charity also be profitable?

Memeverse Fund: Creating a Green Channel for Meme Coins

TRON DAO launched the Memeverse Fund, directly targeting the hot meme coin sector. The fund’s goals are clear:

• Provide comprehensive support—funding, marketing, ecosystem development—for creative meme projects
• Make TRON the preferred mainnet for meme coins
• Use community co-creation to position TRON as a champion of the “decentralized” spirit

This move is aggressive. While Solana is still competing for DeFi applications, TRON has already preemptively laid out in the most passionate niche of the community.

Why Is TRON’s Cost So Low? Unveiling the DPoS Mechanism

The underlying reason TRON attracts so many projects and users is its DPoS consensus mechanism (Delegated Proof of Stake).

Simply put:

• Transaction fees are nearly zero: Compared to Ethereum’s often tens-of-dollars gas fees, TRON users pay only a fraction
• Fast transaction speeds: The network can process a large volume of concurrent transactions quickly, providing an experience close to centralized platforms
• Transparent node incentives: Super Representatives have clear profit expectations and are motivated to maintain network stability

These advantages combine to make TRON the best choice for developing meme coins and DApps. Especially for early-stage teams with limited funds, low costs mean more capital can go into development.

EVM Compatibility: The “Springboard” for Ethereum Developers

TRON also has a lesser-known killer feature: full compatibility with the Ethereum Virtual Machine (EVM).

What does this mean? Ethereum developers can directly port their code to TRON without relearning new languages. It’s like offering all creative developers in the Ethereum ecosystem a “migration incentive”—the same code runs on TRON at only one-tenth of the cost.

As of the latest data, TRON’s:

• Market cap: $29.1 billion
• 24-hour trading volume: $6.8 million
• Nearly 24-hour price increase: +0.93%

TRC10 vs TRC20: Two Weapons for Token Issuance

The TRON ecosystem supports two main token standards:

TRC10: Lightweight, very low issuance costs, suitable for quick-launch projects

TRC20: Fully functional, deeply integrated with smart contracts, suitable for complex business needs

The coexistence of these standards makes TRON a “Lego set for tokens”—whether you’re a creative team wanting rapid experimentation or a developer building comprehensive DApps, you’ll find the right tools.

Justin Sun’s “Grand Strategy”

Carefully examining Justin Sun’s every move reveals he’s not just doing charity—he’s playing a big game:

1. Enhancing brand influence through donations—entering mainstream discourse
2. Capturing hot sectors with the Memeverse Fund—making TRON synonymous with meme coins
3. Lowering costs through infrastructure optimization—building an insurmountable competitive barrier

These three strategies together have transformed TRON from an alternative option into the preferred mainnet for many projects.

Market Reality: TRON Is No Longer a Niche Player

A few data points make this clear:

• TRON’s DApp daily active users have exceeded one million
• TRX, as a stable top-ten crypto asset, has trading depth far surpassing peers
• On-chain transaction volume and wallet addresses are continuously growing

This indicates TRON has long moved beyond the “experimental stage” into “mature phase.” It now attracts not only early investors but also real, steadily growing ordinary users.

Final Thoughts

If you see TRON as a business system, Justin Sun’s strategy is: use low costs and high efficiency to occupy market gaps that Ethereum neglect—especially meme coins and small-scale DApps.

This isn’t a revolutionary technological breakthrough but a victory of product thinking: providing what users truly need (low fees, fast speed, ease of use) and executing steadfastly.

With the bullish market outlook, this strategy is already paying off. The expansion of the TRON ecosystem is far from over.