Kaito announces major changes: disables the YAPS incentive leaderboard and launches the Studio tiered marketing platform

TokenomicsTrapper · 2026-01-15T16:34:13+00:00

Kaito founder Yu Hu announces platform adjustments, gradually phasing out the YAPS feature and the incentive leaderboard, and launching a new product KAITO Studio, aimed at fostering proactive collaboration between the brand and creators, and improving transparency and efficiency in cooperation.

TokenomicsTrapper

2026-01-15 16:34:13

Abstract generation in progress

【Blockchain Rhythm】Kaito founder Yu Hu recently announced an important strategic adjustment for the platform. According to the announcement, Kaito will gradually cease operations of the YAPS feature and the incentive-based leaderboard. In its place, a brand new product—KAITO Studio—will be launched.

The positioning of this new product is quite interesting: it will develop in the direction of traditional tiered marketing platforms. Simply put, brands will have more主动权 in the future. They can selectively establish collaborations with creators based on their own standard requirements and clearly defined project scopes. This model is more规范化 and精准化 compared to the previous incentive leaderboard.

This move reflects Kaito’s new approach in the creator ecosystem—shifting from passive incentives to主动匹配, making collaboration between brands, projects, and creators more transparent and efficient.

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PumpStrategist

· 36m ago

Stop the incentive leaderboard? This is a typical fragmentation signal. Chips are shifting from retail investors to institutions, and the pattern has been formed. --- Once again, "standardization and precision," in simple terms, means transferring profits from creators to brand owners. I've seen this move too many times. --- Grading marketing platforms... It feels like they are opening a backdoor for big players. Small creators' days are going to be tough. --- I'm more concerned about how the coin price will move after stopping the incentive leaderboard. The current chip distribution shows large holders are reducing their holdings. Interesting levels. --- From incentives to matching, it sounds high-end, but in reality, it's about pulling back power from the community. But this can indeed improve conversion rates—understanding business.

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GateUser-ccc36bc5

· 16h ago

Stop YAPS? Then all the previous efforts to climb the charts were in vain. That's pretty harsh. It's another case of "more transparent and efficient," but in the end, the brand still calls the shots. Studio sounds like a traditional agency, which might actually reduce the creators' say even more. But honestly, the incentive ranking system should have been changed a long time ago; it's a mess. 主动匹配 (Proactive Matching) sounds good, but the key is how much the creators can actually earn. That's the real point. Feels like they're talking big principles again, but in practice, could it actually stifle small creators? Switching to B2B is indeed a good idea, but it depends on how the commission structure is set.

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GasFeeCryBaby

· 01-15 17:03

Another story of killing the leaderboard... Once YAPS is gone, it's gone. Anyway, those who manipulate the rankings have moved elsewhere. Disabling the incentive leaderboard? Is this guy afraid of being exploited? It's called "active matching" in a nice way, but I smell the scent of centralization. Can the Studio save the day? It just feels like a different mask to continue scamming users. From incentives to matching, it sounds just like what my mom says: "It's for your own good." Brand owners now have the initiative, but what about creators? They've been sidelined again. Can we stop with these tricks? Where are the truly valuable things? This round of adjustments is probably just a story cooked up to boost performance. I don't understand, but anyway, my gas fees are still so high.

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Ser_APY_2000

· 01-15 17:02

Is another incentive leaderboard about to fade out? It seems these kinds of platforms never last long in the end. Deactivating YAPS? What about the points I accumulated before... Wait, no, tiered marketing sounds pretty professional, but I'm just worried it's the same old trick with a new coat of paint. Brand owners now have the initiative, but do creators still have a way out? By the way, how is this any different from Web2 marketing platforms? Isn't it still the same old tactics?

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CommunityJanitor

· 01-15 16:59

Stop YAPS? Creators who rely on rankings to make a living must be panicking. From the incentive leaderboard to Studio, it still feels like a monetization strategy. Brand owners have greater initiative, making opportunities for small creators even harder... Tiered marketing sounds quite formal, but I wonder if it will become another kind of barrier. This round of adjustments is friendly to top creators, but what about mid-tier creators? It feels like they are looking for more stable B-end clients, while C-end incentives are weakening.

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MysteryBoxBuster

· 01-15 16:55

Disable YAPS? Are you trying to get rid of those who manipulate rankings? Anyway, the incentive leaderboard has long become a numbers game. Switching from incentives to matching sounds professional, but doesn't this make it easier for brands to pick people? Small creators face even more pressure. It seems like an effort to optimize the ecosystem, but I wonder if new tricks will emerge once the new platform launches. Studio sounds high-end, but can it really solve the information asymmetry problem? Question mark. I'm a bit curious if this is because there have been too many complaints from big players. Anyway, the incentive leaderboard should have been reformed long ago. It looks like it's shifting from "everyone has a chance" to "I see who fits," which doesn't seem very friendly to newcomers. Forget it, Web3 ecosystem is like this—today's adjustment, tomorrow's new tricks. But standardization is the right direction; compared to chaotic incentive mechanisms, it's definitely more reliable.

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consensus_failure

· 01-15 16:53

Damn, YAPS is stopping again, is this really the final time or just another no-show? It sounds like the brand bosses are taking control, and creators still have to be selected. The name Studio is pretty good, but I don't know how it will actually be used. YAPS is dead, the incentive leaderboard is gone, feels like the ecosystem is moving towards traditional marketing. They used to boast loudly, now they're doing the opposite—this tactic is interesting. Is the matching algorithm reliable? That's the key. Another product that looks high-end but is just a name change? Precision, precision—basically, money talks. Norms are norms, but can the creators' earnings be guaranteed? Feels like they're trying to fix some previous issues.

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AlgoAlchemist

· 01-15 16:52

Another incentive leaderboard just stops when told to, and we creators still have to readjust Is it really good that YAPS has stopped? It feels like the way to earn rewards has become narrower The tiered marketing platform sounds professional, but in reality, it just means the brand has greater say I just want to know how the commission is calculated after the Studio launches, don’t fall into the same old trap of cutting the leeks Shifting from incentives to matching, nice words... isn’t it just turning into a traditional intermediary model This adjustment is quite interesting, finally clarifying the waters. Let’s see how brands choose people

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