The role of social media platforms in the cryptocurrency ecosystem is becoming increasingly clear. Recent regulations have taken a firm stance against project types that encourage user engagement and promise crypto earnings. These activities are now prohibited on the platform. The decision indicates the establishment of a stricter control mechanism over projects operating under the platform's responsibility, primarily to ensure investor security. As the integration of Web3 and the cryptocurrency world into mainstream platforms progresses, how to balance regulation and user protection is a development that the industry must closely monitor.