Cryptoys brings licensed mainstream digital collectibles to Web3 with an approach designed for mass adoption. The platform combines interactive 3D mechanics with evolving gameplay—think dynamic unboxing and collecting experiences that go beyond static assets. What sets it apart: an upcoming play-to-earn ecosystem (Cryptoyverse) that ties collecting to actual value generation. Built on AbstractChain, the onboarding flow is streamlined enough for non-crypto natives to jump in without friction. It's a solid example of how established brand IP meets gaming tokenomics to bridge traditional audiences into the Web3 space.