From crowdsourced financial public relations to self-operated intermediary models, can this transition bring higher value output? The key lies in the core of the business logic—only the platform itself operating can achieve optimal allocation. Just look at the Douyin Xingtu model, where algorithm matching + official intermediary, both efficiency and effectiveness far surpass third-party involvement.

However, the reality is in front of us: these emerging projects lack platform-level core resource control and cannot achieve deep integration like leading platforms. Limited resources and insufficient bargaining power make it very difficult to break through the existing pattern. Under these inherent conditions, surpassing traditional advertising intermediaries is a highly challenging task.