As the crypto landscape evolves, projects are forced to think differently about growth and user acquisition. Traditional marketing playbooks don't always cut it anymore. That's where NFTs come in—they could become a serious tool again. Why? Because they offer something unique: a way to engage communities, reward early supporters, and create actual utility beyond hype. Projects that nail the balance between collectible value and real-world benefits might just spark an NFT renaissance. The key is authenticity and innovation, not just another jpeg drop.