From Cold Transactions to Human Connections: How Blockchain is Reshaping the Insurance Industry

Disclaimer: The views expressed in this article are solely those of the author and do not represent the views of the crypto.news editorial team.

Employee Empowerment: Blockchain Redefining the Role of Insurance Agents

Traditional insurance company agents are often in a passive position—receiving fixed salaries, basic commissions, and bonuses, with little real engagement or ownership. But imagine a completely different model: through blockchain technology, agents are no longer just sales channels but true entrepreneurs and stakeholders.

This shift in business classification begins with tokenized ownership. When an insurance company issues digital tokens representing ownership, agents can earn, purchase, or acquire these tokens, becoming genuine owners of the ecosystem. Suddenly, they are not just working for a salary but are invested in the company’s success—benefiting directly from its growth.

Decentralized governance further empowers employees. Through secure voting systems, agents can propose suggestions, vote on decisions, and participate in shaping the company’s direction, just like true entrepreneurs. Smart contracts automate reward processes, distributing incentives instantly and fairly based on sales or contributions, without delays or human intervention. This mechanism motivates agents to innovate continuously, driven by clear returns similar to entrepreneurs.

Transparency and Personalization: Rebuilding Trust Between Customers and Insurance

The reason the insurance industry feels cold and impersonal is fundamentally due to its transactional rather than relational nature. Customers are reduced to data points, agents become sales channels, and the entire process is filled with complex policy documents and premium terms—more like business agreements than human connections.

Blockchain offers a different path. By returning data ownership to users, the insurance experience becomes transparent and personalized. Customers are no longer passive recipients of decisions but actively manage their policy details. Real-time policy updates mean customers don’t have to wait or guess the status of claims and rewards—everything is part of a visible and verifiable process.

More importantly, when insurance companies can securely collect and verify customer data, they can offer truly tailored policies. Driving habits, home security information, and other data can be securely integrated to make policies more aligned with individual needs. This makes insurance feel less like a cold transaction and more like a continuous, trust-based partnership. Transparency builds confidence, and personalization fosters loyalty.

Redefining the Mission of Insurance: From Profit-Driven to Long-Term Value Creation

Insurance companies need to reevaluate their mission. The true goal of this industry should not just be sales and profits but protecting people and building more resilient communities. But this vision can only succeed when focused on long-term value.

When blockchain combines with a renewed mission-driven culture, everything can truly come to fruition. Blockchain securely tracks contributions, achievements, and long-term impacts. Through smart contracts, companies can fairly and automatically reward employees, agents, and partners who create lasting value—whether ensuring customer satisfaction or enhancing community safety.

As organizations rally around a mission of helping others and making a difference, employees and partners join not just for compensation but to participate in a greater purpose. This mission-driven culture can be tracked on the blockchain and celebrated through transparent ownership and reward systems. When insurance companies use these innovative mechanisms to reward those who truly build lasting value, the entire enterprise becomes stronger.

The evolution from cold transactions to warm relationships is underway. We are leveraging technology to build systems that foster trust in every interaction, placing humanity at the center. The future of insurance lies not in products or premiums but in mission and partnerships.

About the Author

Hani Rihan, CEO of BiG Agency, is an entrepreneur and innovator reshaping the insurance landscape through leadership, technology, and mission. After creating and expanding several high-performance insurance agencies, Rihan now leads a groundbreaking initiative that uses blockchain technology to reward agents in unprecedented ways.

Through BiG Agency’s proprietary utility token Bigganos, agents are rewarded for every client helped and every policy signed, at no extra cost. This model far surpasses traditional insurance compensation structures based solely on commissions and bonuses. Bigganos offers agents forward-looking benefits aligned with BiG’s future mission and direction, without representing equity or ownership.

BiG is awaiting regulatory guidance under the (Clarity Act). Once fully compliant, the company plans to expand Bigganos into the real-world asset (RWA) framework. Driven by innovation and a commitment to agent empowerment, Rihan continues to redefine the boundaries of possibility at the intersection of insurance, technology, and finance.

Disclaimer: BiG Agency is currently awaiting official regulatory guidance under the Clarity Act. Any mention of potential token classification is forward-looking and subject to change.