Xi’an Jiaotong-Liverpool University just flipped the switch on something genuinely different: an 18-meter diameter dome cinema with 8K resolution that wraps around viewers in a 110°×180° field of view. The setup, which launched in December 2025 at XJTLU Entrepreneur College in Taicang, isn’t just a fancy screening room—it’s a new spatial platform for how creative ideas get expressed and explored.
The Tech Behind the Immersion
The dome features self-illuminating LED displays and a fully enveloping sound system, turning abstract concepts into something you can actually experience rather than just imagine. As Professor Qian Liu, Dean of the Academy of Film and Creative Technology, put it: the environment lets difficult-to-convey ideas become intuitive and tangible. This isn’t theater; it’s a teaching and research instrument.
The facility arrived alongside three major announcements: the fifth MEGA International Creative Media Festival (themed “Immersion”), and the formal establishment of the International Immersive Media Creation Alliance. Together, they signal where higher education and creative tech are heading.
Festival Numbers Tell the Story
The MEGA festival drew 1,384 submissions from 14 countries and regions this year—a 67% jump from the previous edition. The opening ceremony livestream hit 2.07 million views. New this year: dedicated categories for AI-generated content and short-form video, reflecting where creators are actually working now.
Fourteen teams and individuals took home awards across film, digital media arts, and creative technology categories. The festival’s themed summit brought together academics, industry experts, and creators to discuss how immersive technologies are reshaping content creation and spatial experience.
Why This Matters
Executive President Youmin Xi highlighted the deeper angle: the dome introduces a new way to explore the relationship between humans and technology. It’s not just about better visuals—it’s about how immersive media fundamentally changes how we create, collaborate, and innovate. The International Immersive Media Creation Alliance formalizes this shift, positioning the university as a hub for cross-disciplinary work in immersive media.
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XJTLU's 8K Immersive Dome Cinema Redefines Creative Learning—And AI Content Gets Its Festival Spotlight
Xi’an Jiaotong-Liverpool University just flipped the switch on something genuinely different: an 18-meter diameter dome cinema with 8K resolution that wraps around viewers in a 110°×180° field of view. The setup, which launched in December 2025 at XJTLU Entrepreneur College in Taicang, isn’t just a fancy screening room—it’s a new spatial platform for how creative ideas get expressed and explored.
The Tech Behind the Immersion
The dome features self-illuminating LED displays and a fully enveloping sound system, turning abstract concepts into something you can actually experience rather than just imagine. As Professor Qian Liu, Dean of the Academy of Film and Creative Technology, put it: the environment lets difficult-to-convey ideas become intuitive and tangible. This isn’t theater; it’s a teaching and research instrument.
The facility arrived alongside three major announcements: the fifth MEGA International Creative Media Festival (themed “Immersion”), and the formal establishment of the International Immersive Media Creation Alliance. Together, they signal where higher education and creative tech are heading.
Festival Numbers Tell the Story
The MEGA festival drew 1,384 submissions from 14 countries and regions this year—a 67% jump from the previous edition. The opening ceremony livestream hit 2.07 million views. New this year: dedicated categories for AI-generated content and short-form video, reflecting where creators are actually working now.
Fourteen teams and individuals took home awards across film, digital media arts, and creative technology categories. The festival’s themed summit brought together academics, industry experts, and creators to discuss how immersive technologies are reshaping content creation and spatial experience.
Why This Matters
Executive President Youmin Xi highlighted the deeper angle: the dome introduces a new way to explore the relationship between humans and technology. It’s not just about better visuals—it’s about how immersive media fundamentally changes how we create, collaborate, and innovate. The International Immersive Media Creation Alliance formalizes this shift, positioning the university as a hub for cross-disciplinary work in immersive media.