Google doesn't build protocols just to experiment. When a tech giant makes such moves, there's typically deeper market intelligence behind it.

Agentic commerce represents something fundamentally different from incremental UX improvements. We're talking about AI systems operating independently—negotiating terms, executing purchases, and settling transactions without human intervention in the loop.

This shift isn't speculative. The real debate centers on execution: which platforms and protocols will capture this emerging infrastructure layer?

Whoever builds the trust layer for autonomous agent settlement today likely shapes tomorrow's commerce backbone.