Heads up—$KAITO is making a major pivot. The team's shutting down Yaps and rolling out Kaito Studio instead.
Here's the thinking: after working through this with X, they realized the open-reward InfoFi model wasn't clicking. Not for brands trying to get ROI, not for creators looking for real payouts, and honestly, not sustainable for the platform either.
So what's next? Kaito Studio is shifting toward a more traditional marketing approach—different game, cleaner economics. It's the kind of reset we're seeing more of in Web3 as projects get real about what actually works in market conditions.
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HashRateHustler
· 7h ago
NGL, this is the reality of Web3—idealism colliding with market reality.
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BuyTheTop
· 7h ago
Another change of direction... Will it last more than half a year this time?
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ZKProofster
· 7h ago
honestly, pivoting from an idealistic model to traditional marketing... that's technically speaking the market doing its thing. proof of concept failed, now they're running the actual protocol that works. respect the reset.
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ForkYouPayMe
· 7h ago
Another project has changed its approach... To be honest, I never understood the Yaps model.
Heads up—$KAITO is making a major pivot. The team's shutting down Yaps and rolling out Kaito Studio instead.
Here's the thinking: after working through this with X, they realized the open-reward InfoFi model wasn't clicking. Not for brands trying to get ROI, not for creators looking for real payouts, and honestly, not sustainable for the platform either.
So what's next? Kaito Studio is shifting toward a more traditional marketing approach—different game, cleaner economics. It's the kind of reset we're seeing more of in Web3 as projects get real about what actually works in market conditions.