2026-01-15 21:49:18

Kaito AI has announced the termination of the 'Yaps' and 'Leaderboard' services. In conjunction with this, Kaito has revealed the launch of a new service, 'Kaito Studio'.

This new service leverages Kaito's advanced analytical capabilities to support the discovery and selection of creator talent sought by projects. In other words, it marks a shift from traditional KOL marketing.

From screening functions to marketing support—this is not just an expansion of platform features but a fundamental transformation of the business model itself. It appears to be a strategic shift in response to the intensifying competition in the Web3 influencer space.

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LightningSentry

· 11h ago

Yaps is gone again, another round of elimination The KOL path has indeed become competitive, switching tracks is a good move Should have entered the marketing field earlier; data analysis is not just for ranking lists, it's more interesting

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MentalWealthHarvester

· 11h ago

Another one died, another one was born, it's all a routine.

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GasGrillMaster

· 11h ago

Another product has been cut, this circle is really competitive Talent discovery sounds good, but the KOL market is already saturated Is Kaito being forced into a corner or does it really have potential? It feels like betting on marketing strategies, with a bit of a gamble The shift from screening to commerce is quite significant

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ReverseFOMOguy

· 11h ago

Another shift in service direction, KOL marketing is the real deal.

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LiquidityWizard

· 11h ago

Another product line has been cut. Is Kaito seriously turning around or being forced to make adjustments? --- KOL discovery sounds good, but I wonder if they can really find talented creators. --- Switching from a screening tool to marketing services, this turnaround seems a bit rushed. --- Honestly, making more money from project parties is more straightforward, isn't it? --- The competition in Web3 has indeed become fierce; everyone wants to strike gold from data. --- Can Kaito Studio do it? I always feel the KOL field is so deep. --- After cutting two product lines, can the new business fill this gap? It's a bit uncertain.

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