The crypto space is flooded with inorganic activity and inflated metrics—it's painfully obvious to anyone paying attention. Yet major foundations and well-funded projects brush it aside like it's nothing. Why? Because they're too focused on hiring marketing teams who frankly don't care about the actual project fundamentals. These marketers are just executing playbooks, chasing vanity metrics on whatever platform promises quick visibility. Running campaigns becomes less about genuine community building and more about gaming the numbers. It's a strategy that works short-term but undermines credibility long-term. The disconnect between real adoption and inflated statistics is becoming harder to ignore.