2026-01-16 10:23:30

Data trackers have noticed that this well-known crypto data platform has surpassed 18.4 million monthly active visitors, but its behind-the-scenes advertising business is surprisingly pragmatic—about $500,000 in ad revenue per month, translating to an annual revenue of approximately $10 million to $12 million. Interestingly, its $500 million valuation in funding, when compared to other leading companies in the Web3 space, may seem modest, but considering its traffic scale and market position, this valuation appears quite restrained. It shows that traffic and influence are still hard currency in this industry.

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WalletWhisperer

· 01-19 08:48

18.4M monthly actives but only pulling 50k/month in ad revenue? nah that's where the real signal lives—undermonetized assets always reveal market inefficiencies. the valuation's not conservative, it's just efficient price discovery happening in real time.

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MEVictim

· 01-17 23:47

Monthly active users 18.4 million but only earning $500,000 in ad revenue? The conversion rate is outrageous. --- A valuation of 500 million with this traffic does seem cheap, but who dares to buy? --- Hard currency is hard currency, but the key is monetization, which remains a major challenge. --- Having traffic but no income—this trick is well-known in the crypto circle. --- So, the most inflated valuation is for data platforms; real cash is right here. --- 18.4 million users earning $12 million a year? I have to be honest, I’m not optimistic about this efficiency. --- It sounds like a good business, but in this crazy circle, being too restrained seems odd. --- Traffic is indeed valuable, but the problem is that few of these people are truly willing to spend money. --- Who still trusts financing valuations? It all depends on real cash flow. --- Earning only this much from ads? We need to think about other monetization methods.

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GateUser-c802f0e8

· 01-17 06:42

18.4 million monthly active users, only $500,000 in ad revenue per month? Isn't that conversion rate a bit weak? --- With such huge traffic, not treating money as money to earn, it’s really a bit of a waste. --- A $500 million valuation based on this traffic? Actually feels cheap? That logic is a bit counterintuitive. --- All have monthly active users, some earn millions daily, others only tens of millions annually, the gap is really huge. --- Data platforms are like this: traffic looks attractive, but when it comes to monetization, they fall apart. --- To put it simply, they haven't found a killer monetization method; the ad revenue is really a drop in the bucket. --- Wait, 18.4 million monthly active users are just supported by ads? This business model needs to be changed.

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SandwichTrader

· 01-16 10:53

18.4 million daily active users, only over 10 million in annual advertising revenue. This ratio is really disappointing. With such huge traffic, they haven't figured out how to monetize through advertising. They should learn from how others do it. A valuation of 500 million isn't expensive at all. In this industry, traffic is king. It seems they still need to rely on data and influence to make a living. Their advertising side hustle is still far from enough. This conversion rate is outrageous. How does 18.4 million traffic only earn this much in ad revenue? If it were me, Web3 platforms should be this pragmatic—stop blowing bubbles. Why does it feel like they don't take ad monetization seriously? Is it intentional price suppression or what? In the past, this traffic would have been completely eaten up. Now, they’re holding back? That’s interesting.

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RugPullAlertBot

· 01-16 10:52

18.4 million monthly active users only earning $500,000? This ad monetization is really weak, haha --- The king of traffic just can't sell at a good price, Web3 is like this --- A valuation of 500 million is actually quite honest, much more reliable than some air projects --- Always saying traffic is hard currency, but the monetization capability is really so-so --- Once this data came out, I knew why fundraising is so difficult --- 18.4 million traffic monthly earning $50,000, which means each user is only a few dollars, this business model has some problems --- Looks restrained, but maybe they just didn't negotiate well with advertisers --- Having traffic makes you the boss, but the premise is that you can monetize... --- What is the industry average level? Feels like these numbers don't match the scale

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NotSatoshi

· 01-16 10:52

18.4 million daily active users but only making this much? Advertisers are really broke. --- A valuation of 500 million is indeed cheap compared to the traffic. Is anyone willing to take over? --- So holding the right to speak still doesn't make money, this business is a bit shaky. --- Wait, with such a large monthly active user base, ads are only 50k? What kind of clients are these? --- Traffic is a hard currency but monetization really sucks, haven't seen it before. --- A valuation of 500 million seems restrained, but in fact, the data platform itself is just like this.

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CryptoTherapist

· 01-16 10:41

honestly the ad monetization here is giving "we don't actually know how to turn eyeballs into cash yet" energy... 18.4m monthly visitors but only pulling 50k/month from ads? that's the real psychological resistance level right there. the trauma of leaving money on the table lmao

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CommunityJanitor

· 01-16 10:34

18.4 million monthly active users, and annual advertising revenue is only a little over 10 million? How big must that gap be? --- If advertising monetization is so poor, how did they manage to raise 500 million... If traffic were truly valuable, it would have already taken off with real cash. --- Wait, such a large scale and advertising revenue is still this low? Am I over-simplifying, or is this really how this industry works? --- A 500 million valuation is understandable given this traffic, but what’s even more restrictive is this monetization capability... It’s a bit disappointing. --- 18.4 million monthly active users is shocking, but the advertising revenue actually seems cheap in comparison. --- Hard currency? I think it’s more like hard discount; so much traffic and still so little money. --- So having traffic is useless; the key is how to monetize it... This is textbook material. --- No, how is a 500 million funding round justified? Looking at this advertising revenue, I suspect the investors might have been blinded. --- Traffic as hard currency? Ridiculous. Earning 12 million a year against a 500 million valuation—there’s no way I’d take that deal. --- Just want to ask, is this really the level of monetization for such a large scale?

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GasFeeGazer

· 01-16 10:31

18.4 million monthly active users, but only 500,000 in advertising? That's a waste of traffic. The monetization capability of the data platform is really average. A financing valuation of 500 million is considered restrained; other projects would have been hyped to the sky. The ones who truly make money are always those who work quietly. Relying on traffic to make a living still requires having something impressive to show for it.

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