Some projects based on creator incentives ultimately fail, and the fundamental issue lies in the design of the incentive structure itself. From the very beginning, perceptive observers have seen through the problem—there is a misalignment between incentives and actual value contribution.

What should be the true solution? It should both take care of those big V creators who are dedicated to content creation and provide survival space for small but specialized vertical creators. Both types of creators have value—one brings a broad user base, and the other contributes high-quality professional content. The key is how to enable both to receive rewards that match their contributions, rather than letting the incentive mechanism become a bubble. Only when creators can genuinely feel that their labor is recognized can the ecosystem achieve a healthy cycle.