NFT project partners with Premier League giants: exclusive collaboration launched in 2026, token market response remains lukewarm

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【Crypto World】An interesting thing—A well-known NFT project announced a major partnership with a top Premier League club, marking another case of a Web3 native brand officially entering the global top-tier sports scene. According to the announcement, both parties plan to launch an exclusive NFT series and limited-edition merchandise on January 17, 2026, primarily targeting users over 18.

The project's approach is very clear: to promote its well-known IP characters to millions of football fans worldwide through sports collaborations, while also aiming to attract sports enthusiasts into its ecosystem community. They emphasize that this is a long-term brand strategic partnership, not just a short-term hype.

Interestingly, after this news was announced, the related token's price did not rise as expected. Instead, it slightly declined, dropping from the level at the time of the announcement to around $0.01222, a nearly 5% decrease. It seems the market's reaction to this news has been quite calm, with investors seemingly waiting to see whether this cross-industry collaboration can truly materialize and generate real value.

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DuckFluffvip
· 9h ago
To be honest, launching in 2026? The yellow flowers have already withered. Everyone talks about long-term strategy, but the coin price drops directly. Are investors voting with their feet? Wait, NFT + football + Premier League? This combo feels a bit cliché. Both sports IP and ecological communities, it seems they've been overdone. A 5-point price drop is no small matter, indicating that people really aren't that期待 about this.
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ParanoiaKingvip
· 9h ago
Wait, it’s not launching until 2026? Who’s still buying into something so far off... It’s actually normal for tokens to fall; honestly, this partnership is quite a hype but far from realization. And it’s "long-term strategy" again, investors just buy into this... A typical short-selling tactic, just drawing a big pie. In a partnership that can’t even cut the leeks, no one in the crypto circle really cares.
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FOMOSapienvip
· 9h ago
It's "long-term strategy" again, and "no hype," yet the tokens are still dropping... After all that, it's still the same old trick of cutting leeks.
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ColdWalletGuardianvip
· 9h ago
It's the same story of "long-term strategic cooperation" again. Just listen and forget it, anyway the token has dropped.
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GasFeePhobiavip
· 9h ago
It won't be released until 2026, how long do we have to wait... It's not surprising that the market reaction is lukewarm. --- Same old story, flashy words but still the same old trick of cutting leeks. --- Long-term strategy? Let's first boost the coin price before talking. --- Sports IP is indeed big, but this wave didn't pull the market up. --- I think, a decline means smart people have already run away. --- Thought there would be a surge, but instead they hit the sell button, old routine. --- Sports collaborations sound impressive, but unfortunately no one is taking the bait. --- Let's wait and see, feels like another PPT wealth creation project. --- What’s the point of hype for next year now... No wonder it’s falling. --- This is the current state of traditional sports IP combined with Web3; the hype can't sustain the market.
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BlindBoxVictimvip
· 9h ago
Wait, it’s not launching until 2026? Isn’t that just giving themselves two years to run away? Haha --- Another "long-term strategic partnership," another "no hype"... Basically, no one is buying it. A 5% drop in the coin price says everything. --- I just want to know if these Premier League giants really care about NFTs, or if they just want to cut a wave of Web3’s leeks. --- Long-term cooperation is the right approach, but who can guarantee what will happen two years from now? I’m not betting on this. --- When the token drops, investors might be thinking: "Your partnership with the Premier League has nothing to do with me. It’s better to just get dividends directly." --- Honestly, sports + NFTs sound high-end, but the market has spoken. That’s the reality.
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