2026-01-17 13:46:10

Steak 'n Shake just made a bold move—allocating $10 million to build out its Bitcoin reserve. This isn't just another corporate crypto move; it signals growing confidence in BTC as a strategic asset among mainstream businesses. As more traditional companies move beyond observation into actual holdings, we're seeing a shift in how institutional players view digital assets. The $10 million reserve reflects serious commitment rather than casual experimentation. Whether this trend accelerates depends on market conditions ahead, but one thing's clear: Bitcoin's appeal as a store of value keeps expanding beyond the crypto-native crowd.

BTC0,27%

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

11 Likes

Reward
11
5
Repost
Share

Comment

0/400

StakeHouseDirector

· 4h ago

Steak Burger King is also starting to stockpile Bitcoin, now there's really no reason to hesitate anymore.

View OriginalReply0

BagHolderTillRetire

· 4h ago

Alright, even Burger King has started accumulating Bitcoin, now mainstream companies are really starting to take it seriously. --- Spending a billion on Bitcoin, this guy is definitely not joking... Should I follow the trend and get in? --- Another traditional company entering the market, it seems Bitcoin has gone from "something mystical" to "a real asset." --- Buying Bitcoin reserves with ten million dollars, now that's called a "strategic layout," unlike us retail investors chasing highs and lows every day. --- Steak 'n Shake made a good move, but the question is... how many more companies will follow? --- From small-scale disputes to real money, what does this move by traditional companies tell us? Think about it. --- Spending a billion to get in, it's not speculation but faith. I now somewhat believe it might really become a payment standard. --- Another "big company officially announces holding coins," is the market about to rise again or is it just a routine? Feeling a bit confused, brother.

View OriginalReply0

VibesOverCharts

· 4h ago

I heard Steak 'n Shake is spending a billion dollars to buy Bitcoin. This time, it's for real... Traditional companies are really starting to take BTC seriously.

View OriginalReply0

CryptoFortuneTeller

· 4h ago

Steak burger shops are all starting to stock Bitcoin now, there's really nothing more to say haha

View OriginalReply0

GateUser-7b078580

· 5h ago

Data shows that institutional entry has indeed been increasing, but the figure of ten million... when calculated hourly, is just average. However, the real pressure depends on whether miners accept this approach.

View OriginalReply0