Nike's entry into the fastest-growing sports sector marks a major shift, but timing might be everything. As crypto and blockchain-based sports platforms explode globally, the sneaker giant is joining the race—years after early movers planted their flags. The question isn't whether traditional brands belong in Web3 sports anymore; it's whether latecomers like Nike can still capture meaningful market share. Their resources are undeniable, yet the space moves fast. Will their heavyweight status translate to dominance, or have the early players already secured their advantage? The next few quarters will be telling.