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Steak 'n Shake Adds $10 Million Bitcoin to Treasury, Reports Strong Sales Growth
Source: CryptoNewsNet Original Title: Popular Burger joint Steak ’n Shake buys $10 million bitcoin Original Link: https://cryptonews.net/news/bitcoin/32293409/ Popular fast-food chain Steak 'n Shake announced it added $10 million worth of bitcoin to its corporate treasury this week, continuing its push into crypto after eight months of accepting BTC payments at all its U.S. locations.
The company stated that the move is part of a “self-reinforcing” cycle: customers pay in bitcoin, sales rise, and all crypto revenue flows into its treasury. Those funds, in turn, help bankroll upgrades, from better ingredients to restaurant remodels, without raising menu prices.
“Eight months ago, Steak 'n Shake launched its burger-to-Bitcoin transformation when we started accepting bitcoin payments,” the company noted. “Our same-store sales have risen dramatically ever since.”