2026-01-17 23:21:05

AI face swapping and fake content are rampant, and celebrities are finally starting to fight back. The approach they are taking is quite interesting—registering themselves as trademarks directly. This idea is actually quite clever: through legal ownership certification, there is a clear basis for rights protection when digital identities are misused. For the crypto world and Web3 ecosystem, this logic is even more worth pondering. Virtual identities, digital assets, NFT avatars… all involve boundary issues of identity rights. When AI technology can freely synthesize anyone's face and voice, how can we protect the ownership of real identities and digital assets? Trademark protection may just be the beginning; more legal innovations might still be on the way.

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

5 Likes

Reward
5
6
Repost
Share

Comment

0/400

WenMoon

· 4h ago

Registering trademarks is indeed a clever move, but it seems to only address the surface issue rather than the root cause. In Web3, having trademarks alone isn't enough; the key is to verify identities on the blockchain. Otherwise, AI will still generate content arbitrarily.

View OriginalReply0

TopBuyerForever

· 4h ago

Ha, now they're starting to enforce the law. It should have been like this a long time ago.

View OriginalReply0

SnapshotBot

· 4h ago

Trademark registration tricks are indeed clever, but honestly, they are of little use to ordinary people. --- How to regulate Web3? On-chain identity should have a verification system; relying solely on laws is too slow. --- NFT avatar being copied and combined—that's the real nightmare. Trademarks can't really prevent it. --- Celebrities have money to tinker with these things; as for us, who will regulate deepfake? --- Instead of registering trademarks, it's better to verify directly on the blockchain. Decentralized identity is the way to go. --- That's a good point, but can this system be used globally? How to cross borders? --- I've long thought about building an identity verification layer. Looks like everyone is pondering the same issue. --- It feels like trademarks are just legal armor; AI can't really change much. --- Haha, finally someone is taking it seriously. The market for virtual identity ownership is about to take off.

View OriginalReply0

SignatureAnxiety

· 4h ago

Trademark registration is indeed a powerful move, but what about Web3? How do on-chain identities define ownership? It seems the law hasn't caught up with the technology yet.

View OriginalReply0

DataPickledFish

· 4h ago

Hmm... The trademark registration trick is indeed clever, but it feels like just a superficial fix and not a fundamental solution. AI synthesis can't be effectively prevented at all.

View OriginalReply0

MidnightSeller

· 4h ago

Ha, I must say that trademark registration is indeed a brilliant move. But the problem is, can the law keep up with the speed of AI? Fake videos generated by artificial intelligence don't even need your face; just tweak a few parameters and it's another person. Can trademarks regulate this? The Web3 space is even more complicated—who will verify that your virtual identity is truly you? Is writing it on the blockchain enough? It still seems like we need a few more years for the legal framework to catch up. This wave of celebrity operations feels more like psychological warfare, at least with some legal weapons for defense. But the real issue might not be trademarks at all; it's about how to trace the source of AI-generated content... that's the real headache.

View OriginalReply0