Recently, there has been a noticeable change in the recommendation mechanism of social platforms. After conducting several rounds of comparison tests, the results are quite interesting—traffic distribution is no longer as dependent on follower count as it used to be.

In other words, large accounts with millions of followers have lost their previous absolute advantage. The algorithm seems to be shifting towards valuing the attractiveness of the content itself rather than the historical influence of the account. This is both a challenge and an opportunity for creators, meaning more experts in niche fields have the chance to break through the follower ceiling and gain exposure directly through high-quality content.

It is worth noting that this shift also provides insights for content distribution in the Web3 community—more voices will be present in the ecosystem, no longer completely monopolized by top accounts.