Recently, the intense competition in the AI assistant market has become quite evident—Apple has deeply integrated Gemini into the core of the iOS system, and Google has seized the system-level invocation rights; on the other hand, OpenAI is also not willing to fall behind, launching a cheaper version of ChatGPT and experimenting with model advertising monetization. The fierce battle between the two sides is becoming more intense.

Why is the competition so fierce? The logic is quite straightforward: when Siri can directly invoke system-level permissions to help you book tickets, send emails, and handle daily tasks, what reason do users have to tap the screen multiple times to open a standalone ChatGPT app? Clearly none. System-level integration itself is a trump card—it saves users operation steps and reduces app switching costs.

This reflects a larger trend: AI is no longer an independent tool but is gradually becoming a native feature of the operating system. Whoever can dominate the system core will be able to take the lead in this competition. Therefore, the competition is not just about features but a survival battle for system-level entry points.