The tricks in the crypto world are changing. In the past, it was about storytelling, finding angles, and then issuing tokens. Now, it's the other way around—first, target the keywords and issue tokens directly, then craft the story.

Just look at how $DOGE came to rise. In the summer of 2013, the "Doge" meme featuring a cute dog exploded on Reddit and 4chan, becoming the hottest internet meme of that year. By December of the same year, two programmers, annoyed by the increasing speculation and seriousness in the crypto scene, created a parody project to mock it. What happened next? By a twist of fate, it instead became the legendary ancestor of meme coins in the crypto world.

Back then, having a story and a meme was essential for a coin. Now? Keywords are everything.