The key to current DEX competition has long gone beyond "security" and "on-chain capability." Where is the real bottleneck? User experience and user stickiness.

It sounds a bit abstract, but when viewed in the actual market, it becomes very clear—major platforms can attract traffic through activities, airdrops, and referral rewards, but actually retaining users is much more difficult. I discussed this with a project team some time ago; at that time, I didn't have any particular ideas. After half a year, I realize they've found a way.

The core logic is actually very simple: watching live streams, monitoring market trends, placing orders, copying trades—all these operations are completed on the same interface. The "trouble" time is greatly reduced, and the number of "switches" is also fewer. This has a significant impact on actual trading behavior. Especially with live streaming, it naturally creates an atmosphere of "popularity, discussion, and rhythm." Combined with marketing activities, a loyal user base that truly belongs to the platform will gradually emerge.

I heard that this project's TGE is coming soon. After the official launch of the points system next week, participants will receive double the points rights—this is a real benefit for early entrants. Referral ratios and fee discounts will stack, and the points themselves are based on a deterministic airdrop mechanism, not a luck-based lottery.

Interestingly, they also plan to buy back points before the TGE. Using part of the revenue to repurchase these points, this design indeed reduces the risk for early participants.

Ultimately, trading is about careful calculation, and choosing a platform is the same. Which chain you trade on isn't that important; what matters is what the platform can offer you. By the way, earning some ecosystem incentives—why not?