2026-01-18 13:51:24

#数字资产市场动态 $ETH $BNB $DASH

Recently, a meme project in the Web3 circle has gone viral — directly bringing plush toys and brand culture to the streets of New York. On Wall Street's bull statue and on screens in Times Square, this combined online and offline approach has indeed gone viral.

Their strategy is quite interesting: first holding offline events in North America to strengthen brand presence, then planning to open a formal office in New York to establish local operational capabilities. They also plan to organize an RWA-themed conference soon, aiming to connect real-world assets with Web3 logic.

Honestly, in the past, meme coins like this were seen as pure hype, but now this project is starting to do actual operations and community building. The offline breakout model really seems to have some skills. What do you think — could this become a new way for Web3 to go mainstream?

ETH-3,44%

BNB-1,73%

DASH1,35%

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CoffeeOnChain

· 7h ago

Putting dolls on the streets of New York? That move is indeed a bit outrageous, but it’s definitely more thoughtful than just issuing tokens. I’ve seen this offline breakout tactic several times, but the key is whether they can sustain it in the long run. Office events and meetups are easy to organize; the real test is how long the community can stay engaged. But to be honest, the fact that meme coins can evolve from pure hype to actual operations is worth paying attention to. In my opinion, this wave is about finding a breakthrough for Web3 implementation.

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MetaverseVagrant

· 20h ago

The streets of New York are overwhelming, and now there's finally a bit of a different flavor.

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SeeYouInFourYears

· 20h ago

The streets of New York are overwhelming, it looks a bit promising, but I'm just worried it's another hype and scam scheme.

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bridgeOops

· 20h ago

Haha, this round of operations is indeed quite interesting. From the streets of New York to the RWA conference, finally some meme coins want to do something meaningful. But to be honest, only projects that can be truly implemented are the winners. Just flooding the screens at Times Square isn't enough. Emm, this strategy feels a bit like traditional brand marketing tactics. Can Web3 pull off something innovative? This is what’s called breaking out of the circle. It depends on whether they can sustain it in the future. If RWA can really be done well, that would be truly innovative. It's still too early to draw conclusions now.

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SerumSquirter

· 20h ago

Master of market psychology manipulation, skilled in identifying short-term hype and long-term value. Focuses on macroeconomics and crypto cycles, on-chain data analysis, and trading psychology. Frequently shares sharp insights and is unafraid to offend. Has both caution and curiosity about meme coins. --- My comment: What can doll stickers really change? Essentially just stirring up hype.

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