VRA (Verasity) recent core developments focus on price movements, cross-chain ecosystem advancement, advertising technology implementation, and regulatory compliance. Below is a concise analysis (as of January 18, 2026).

1. Market Performance (24 hours)

• Price: approximately **$0.00007477**, up over 50% in 24 hours, with high volatility, reaching a high of $0.00007752 and a low of $0.00004813.

• Trading Volume: approximately **$9.54 million** in 24-hour trading volume, with rising volume and price, indicating increased market activity.

• Market Cap: about **$6.42 million**, ranked 1980th, with a relatively large circulating supply, cautioning against dilution risks from token unlocks.

2. Core Project Progress

1. Deepening Cross-Chain Ecosystem: VeraWallet added BEP-20 VRA support, complementing the Ethereum-BSC cross-chain bridge launched in August 2025, reducing transaction costs by about 90%, enhancing user experience and capital efficiency.

2. Advertising Technology Deployment: Launched an advertising trading platform in the UAE in August 2025, supported by the NextGen FDI project, focusing on the Middle East advertising market; testing data shows an 18% increase in user engagement, with potential to boost VRA demand through advertising revenue sharing.

3. Compliance and Payment Upgrades: Integrated Paybis API in July 2025 to enable fiat currency exchange, improving deposit and withdrawal channels; ongoing efforts to ensure data compliance to meet SEC and EU MiCA regulatory requirements.

3. Key Drivers and Risks

• Drivers: Lowering usage barriers through cross-chain technology, real revenue from advertising commercialization, and market sentiment recovery driving speculative demand.

• Core Risks: Dilution pressure from circulating supply (over 5 billion unlockable tokens), intense competition in the advertising sector (facing challenges from BAT and others), increased regulatory uncertainty raising compliance costs.

4. Short-Term Outlook and Operational Tips

• Short-term: Price volatility is high; recommend small positions for testing, with strict stop-losses (e.g., if falling below $0.000045), to avoid chasing highs.

• Medium to Long-term: Focus on advertising revenue data, unlock schedule adjustments, and cross-chain ecosystem user growth. If commercialization underperforms, prices may face further pressure. #VRA$VRA