Seeing a new project excites you—that's the most common curse in the crypto world. Low market cap, launched just a few days ago, high topic heat—when these three align, retail investors start to get hyped: "Early buy-in, this time it's a sure thing." But reality is often harsher. New projects come with opportunities and landmines. Whether you jump in and whether you end up riding a rocket or becoming a bag holder depends on whether it can survive these 4 hurdles.

**First hurdle: How many days can the hype last?** Many projects burn brightly for just 3 days before fading away. Truly viable projects generate sustained interest not through hype campaigns, but through ongoing discussions, continuous testing, and sharing user experiences. If a new project still has genuine users actively chatting, exploring features, and posting content after 7 days, it’s worth paying attention to.

**Second hurdle: Are the users real or fake?** Good data doesn’t necessarily mean the project is good. Many discussions are just copy-pasted or are "bot-generated" content aimed at earning points—seemingly popular but actually fake. Once task rewards stop, the hype collapses immediately. Conversely, projects with genuine experience posts, real feedback, and authentic use cases are less likely to fade quickly.

**Third hurdle: Is the ecosystem truly substantial or just hype?** "Changing the world