Many creators fall into a vicious cycle — they follow the trending long articles, copy popular charts to attract followers, rush to record videos that go viral. Some even imitate content routines that generate traffic without any bottom line.

If you keep doing this, you'll become a perpetual trend follower.

Truly excellent creators never do this. What do they care about? Building their own creative system. Having their own topic selection perspective, fixed expression methods, and unique viewpoints. This system is your core competitiveness.

So instead of constantly watching how others do it, ask yourself first: What do I want to say? What is the most effective way for me to express myself? What do my fans really need?

Once you think through these questions, your own content will naturally emerge.