White House Housing Policy Innovation, Building a New Financial Strategy with Trump Card Credit Card

Recently, the White House has been implementing multiple policies simultaneously to address the structural issues in the housing market. According to the information disclosed by Chairman Kashet of the National Economic Council, the administration is focusing on directly enhancing citizens’ ability to purchase homes, going beyond simple interest rate adjustments.

Launch of Trump Card Credit Card in Collaboration with Banks

The “Trump Card” being prepared in partnership with major financial institutions is not just an ordinary credit card. This product is a financial solution designed to target the entry-level segments of the housing market, such as young people and middle-income earners, functioning as a strategic tool to strengthen purchasing power. It is expected that consumers will be able to more easily expand their credit access through the Trump Card.

Utilizing 401(k) Retirement Funds to Support Down Payments

One of the key policies to be promoted through an executive order is the monetization of retirement assets. This allows ordinary people, who previously found it difficult to save large sums, to withdraw funds from their 401(k) accounts to use as a down payment on a home. This measure can significantly lower the barriers for first-time homebuyers and directly contribute to revitalizing the housing market.

Curb Excessive Purchases by Institutional Investors

At the same time, the White House has decided to curb the phenomenon of institutional investors monopolizing single-family homes. In recent years, large capital inflows into the housing market have been reducing opportunities for individual buyers and driving up home prices, creating a structural problem. The government’s restriction policies aim to correct these market distortions and restore competitiveness for individual purchasers.

Official Announcement Expected at the Davos Forum

These policies were first revealed through Kashet on January 16, and President Trump is expected to officially present them at the Davos Forum. The three pillars—launching the credit card product, utilizing retirement funds, and regulating investor activity—will operate as a unified housing policy package, likely bringing fundamental changes to the housing market.