Official Announcement! Qianwen APP will be the exclusive sponsor of the four major TV Spring Festival Galas: Henan, Oriental, Zhejiang, and Jiangsu

K-LinePoet · 2026-02-03T05:36:31+00:00

Qianwen APP announces a 3 billion yuan investment to launch the Spring Festival Guest Plan, exclusively sponsoring the four major TV station Spring Festival Galas and deeply participating in program interactions. Viewers can grab red envelopes through the APP during the live broadcast of the Galas and experience new services such as AI shopping. Henan TV's Spring Festival Gala will air on February 14th, while the other three stations will broadcast on February 17th.

K-LinePoet

2026-02-03 05:36:31

Abstract generation in progress

On February 3rd, it was announced that after officially investing 3 billion yuan to launch the “Spring Festival Dinner Invitation Plan,” Qianwen APP announced its exclusive sponsorship of four major Year of the Rabbit Spring Festival galas on Dragon TV, Zhejiang TV, Jiangsu TV, and Henan TV. The app will also deeply participate in programs and interactive segments using AI technology. Viewers watching the Spring Festival Gala live broadcast can also participate in interactions and grab large红包s on the Qianwen APP simultaneously.

Official information shows that Henan TV’s Spring Festival Gala will be broadcast first at 19:30 on February 14; the Spring Festival Galas on Dragon TV, Zhejiang TV, and Jiangsu TV are scheduled to air simultaneously at 19:30 on February 17 (the first day of the Lunar New Year).

According to reports, Qianwen APP not only sponsors the four galas but also brings AI-generated videos, AI image recognition, AI Q&A, and other capabilities into the programs and interactive segments. During the broadcast, the platform will also distribute exclusive password红包s, allowing users to participate and grab while watching.

It is understood that, unlike traditional Spring Festival红包玩法, this time Qianwen APP, leveraging Alibaba’s ecosystem, has integrated core services such as Taobao Flash Sale, Fliggy, Damai, and Hema, aiming to popularize “AI shopping” through real money investments. While grabbing红包s, users can also experience a new lifestyle where they can buy movie tickets, book hotels, order milk tea, and more with just a voice command. (Yuan Ning)

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