You know, Мистер Бист is a really interesting case. The guy has held the position of the highest-paid YouTuber on the planet for several years, and his net worth is estimated at around $500 million. Crazy numbers, honestly. A couple of years ago, he was earning about $54 million a year from videos, and forecasts predicted a jump to $110 million. But the most interesting part isn’t just his income, but how he structures it.

Мистер Бист doesn’t stick to just one channel. He has an entire network — the main Мистер Бист with 142 million subscribers, then Beast Reacts, Gaming, Shorts, Philanthropy, and several others. Each channel is a separate project with millions of viewers. All this machinery operates out of Greenville, where he grew up. That’s where his studio is, which is now being expanded into three large centers. About 50 people work there — writers, editors, assistants, mostly friends and colleagues who’ve been with him from the start.

But videos are just the beginning. Two years ago, he launched Мистер Бист Burger. I remember, in December 2020, he rented a fast-food place in Greenville and handed out free food. The car line stretched for 30 km! Now, the chain has over 300 locations. It’s cleverly done — these are virtual restaurants, orders through an app, prepared in partner cafes. They sold over a million burgers in three months. Later, he opened an offline restaurant as well.

Then came the snack line. Feastables — chocolate and cookies, sold online and at Walmart. The launch in January 2022 was grand: cash giveaways, golden tickets in chocolates, a competition with Gordon Ramsay as judge. The winner got a chocolate factory. In the first few months, they sold over $10 million worth.

By the way, Donaldson himself says his wealth isn’t growing because he aims to become a billionaire. He just focuses on making the company awesome. And it works. The guy even gave lectures at Harvard. At one point, he was looking for investors for a stake in the studio — valuing it at $1.5 billion. That’s how it is. Мистер Бист isn’t just a YouTuber; he’s a whole business ecosystem.