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Mining company's "liquidity"? Marathon sells some newly mined Bitcoin, ETF redemption pressure may intensify supply shocks
Marathon Digital Holdings (MARA) quietly announced a clear policy shift in its Q3 earnings report: the company will now sell a portion of the newly mined Bitcoin (BTC) to fund its operations. This move comes amid industry challenges such as declining hash prices, low transaction fees, and high capital expenditures. MARA’s average electricity cost is approximately $0.04 per kWh, with a third-quarter electricity cost of about $39,235 per Bitcoin. As more mining companies may follow this “operation over accumulation” strategy, combined with inflow data from mainstream CEX exchanges, the dual pressures of miner selling and ETF redemptions could pose a substantial threat to market liquidity.
Miner Profit Squeeze: Marathon Begins Selling Cycle
As of September 30, Marathon held approximately 52,850 Bitcoins, with profitability under multiple pressures forcing a shift away from its previous pure accumulation (pure accumulation) strategy.
Many smaller miners lacking cheap electricity or external financing options face fixed cost pressures, making selling mined coins rather than holding in hopes of a price rebound the most straightforward survival strategy.
Selling Risks Amplified: Miner Flows and ETF Outflows Resonance
This “liquidity realization” behavior among miners resonates with current ETF redemption pressures.
When ETF redemptions (removing primary market demand) and miner selling (adding secondary market supply) occur simultaneously, the net effect is liquidity tightening, potentially accelerating price declines and further squeezing miner profits, creating a vicious cycle.
Miner Landscape Divergence: Who Can Survive the Squeeze?
Market participants are increasingly differentiated based on electricity costs, financing channels, and capital allocation philosophies:
The expansion of AI operations has a dual impact: on one hand, long-term hash rate contracts (such as IREN’s deal with Microsoft) can generate non-Bitcoin revenue streams, reducing reliance on coin sales; on the other hand, these contracts often require significant short-term capital outlays, making liquidating existing reserves during the transition a flexible option.
Breaking the Feedback Loop Constraints
The structural constraint of miner supply lies in their daily production limit. With current hash power, daily supply is about 450 BTC. Even if all miners sold 100% of their daily output, the absolute amount entering the market remains limited.
The real risk is concentration: if large holders choose to deploy their treasury reserves (Treasury) rather than just selling daily output, market pressure could surge dramatically. Marathon’s holdings of 52,850 BTC represent a significant potential sell pressure that could be released if market conditions permit.
Conclusion
Marathon’s explicit policy shift marks a move into a more pragmatic, cash-flow-oriented phase for the Bitcoin mining industry. In an environment of depressed hash prices and unstable fee income, miners’ financial resilience is being tested like never before. If more small and medium miners follow this trend, the market could face increased short-term selling pressure amid ETF redemptions. The future trajectory will depend on whether Bitcoin prices can rebound to improve mining economics and whether better-capitalized miners can leverage existing reserves and diversified revenue streams to weather this profit squeeze.